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January 01, 2005
| New Year's Resolution |
2005 New Year's Resolution - Make Six More Recruitment Calls A Day
This is an article by by Eileen Kent about SALES.
But use your noddle and you can use the same principles for job seeking.
If we are looking for a job, we should see ourselves as a sales person anyway, shouldn't we?
On average, it takes six "impressions" - cold calls, messages, letters and
emails -- to get an appointment out of one lead. So I would like to set a
daily challenge for each of us in 2005 - make six more sales calls between
8:30 and 9:00 a.m. every day and you'll have 20 more appointments in January
alone!
What are your odds of uncovering business? No one knows, but I can tell you
this, if you invest one half hour of your time to make six more impressions
a day, you'll get more business. I would like to invite you to this challenge
so we can track your progress.
Have you thought about your odds in Las Vegas? It probably takes at least
10 - 20 quarters to actually win 4-50 quarters back and that is a game with
odds on the house's side.
In a sales call, you have the odds on your side because you always know what
to say since you've been travelling on the "Sales Firing Line" with me the
past few months. "Hello, I don't know if you're the right person, but maybe
you can point me in the right direction..."
If they say, "I'm not the right person," you will have a simple response so
you can continue to dig deeper into that agency. "Then can you please help
me because I'm obviously lost. I am committed to assisting your agency and
I would like to speak with the key person who would need my assistance..."
Because government employees are extremely helpful, your odds are that 9
times out of 10, they'll either point you to the right person or invite
you into their office to learn more about doing business with them.
When they pass you onto someone else, your odds of closing an appointment
have doubled at least because you have been referred. We call that a warm
call - not a cold call.
If you just uncover one deal this year worth $1,000,000, don't you think
that is worth one half hour and six phone calls a day?
So, let's be on the Sales Firing Line together - Make six additional
contacts a day and let me know your progress. I would love to add up
all of the additional business across the country as a result of this
campaign.
You're not alone, let's all do it together - Six more calls a day = 20
More Appointments a Month =240 Appointments A Year! If 10% were orders,
that would be 24 Orders at an average of at least $100,000 each That's
$2.4 Million Dollars In Additional Business This Year!
Posted by Mark at January 1, 2005 07:36 AM