January 18, 2005
| Hospitality News |
RBI launches monthly for hospitality sector
Reed Business Information is looking to the digital reader with a new monthly business-to-business magazine aimed at senior people at pub, bar and restaurant chains.
Chain Leader, which goes out to the market on 22 January, represents RBI’s first magazine launch in the hospitality sector in more than a decade.
The first issue will go out free to more than 90,000 people in digital format, with this figure dropping to 20,000 for subsequent issues as compared to 10,000 hard copies each month.
The magazine will offer news, features and case studies, covering customer trends, marketing, interior design and supply chain issues. The digital edition will be a replica of the hard copy version and will navigate like an e-book.
The magazine will be supported by its own website and, according to Forbes Mutch, group development editor of RBI’s Caterer Group, the magazine is planning a conference in June and awards in October.
Posted by Mark at 07:56 PM | Comments (0)